Expert Start-Up 90 days
Just starting You’ve got the expertise, but no strategic foundation yet.
You walk away with Positioning, your first offers, and the infrastructure to start booking and delivering work with confidence.
Two paths. One strategic foundation.
Whether you’re launching your expertise into the thought leader space or sharpening an established platform, the work begins the same way — with clarity, structure, and the right sequence.
Two starting points. Same first move.
Experts in transition
You’ve built credibility in another arena — corporate or nonprofit leadership, public service, media, ministry — and you’re ready to turn that expertise into a thought leader business.
Established thought leaders
You’re already speaking, writing, consulting, and building. You know the model could be sharper, more profitable, and more sustainable than it is now.
When the model is right, the work changes shape.
- Higher-value speaking opportunities — and fees that match.
- Clear offer architecture and a buying process that makes sales simpler.
- Confident pricing and stronger proposal positioning.
- Intentional lead generation, not reactive visibility.
- A business that stops running on “whatever comes in.”
Where you are determines where we start.
Four engagements, each built for a specific moment. One will sound like yours.
Catalyst 30 days
Stuck mid-build The business runs, but the fees, the book, or the offers have drifted (and you’re too close to see the fix).
You walk away with A short written plan: what to change, in what order, and where to focus over the next 90 days.
Strategic Build 6–8 months
Ready to grow You’re established, but you need structure, not more tactics.
You walk away with A redesigned business model, built and implemented alongside you against real results.
The Long Game Ongoing
Successful but stretched You don’t want to make the big calls alone anymore.
You walk away with One strategic session per month, real-time calibration, and access in between for big decisions that can’t wait.
Not sure which one fits?
We’ll figure it out together.
However we work together, the method is the same.
- Diagnosis before deliverables. We start with what’s actually not working for you, not a strategy you saw someone else use.
- You work directly with me. No handoffs, no junior team.
- Durable systems, not short-term spikes. We build for the long game.
Strategy first. Tactics second. Heart always.
This works when:
- You have real, earned expertise, built through experience and education.
- People already ask you to speak, advise, or write, and you’re not sure what to charge.
- You’re willing to change the model, the marketing, or both.
- You want a partner who (kindly) tells you the truth, not just a cheerleader.
We’re probably not a good match if:
- You want someone to execute the marketing or book your speaking gigs rather than design the model. I’m not an agency.
- You want to hand over the keys to your business and let someone else drive.
- The expertise isn’t there yet. Strategy sharpens credibility; it can’t manufacture it.
- You want the playbook that worked for someone else, applied to you.
Good questions. Straight answers.
How is this different from working with a business coach?
A coach helps you get out of your own way. I redesign the business itself: the offers, the pricing, the revenue architecture, the sequence. The difference is what I did before this: I spent years building an expert business from the inside, not coaching one from the sidelines. Many of my clients have worked with a coach. That wasn’t wrong. It just didn’t solve what truly needed to be addressed.
What does the process look like?
Every engagement runs the same sequence: diagnose, decide, design, deploy. The depth changes with the tier. The order doesn’t. We start by mapping what you’ve actually built and finding where value is leaking. We settle the foundational questions before anything gets built. Then offers, pricing, and delivery get designed to fit together, and we sequence the work so you always know what’s next.
What if it turns out we’re not the right fit?
The first conversation is a diagnostic, not a sales call, and it’s free. If I don’t think I’m the right person for what you need, I’ll say so, and point you toward someone who is. That costs you nothing but half an hour.
Do you work with organizations, or only individuals?
Both. Plenty of my clients sell into corporate: leadership teams, EOS-minded organizations, conference programs. Part of the work is building the model that makes that sale repeatable.
Not ready for a call?
Start with the seven questions.
The seven questions I open every engagement with. They decide whether a business grows with clarity, profit, and staying power — and they’re useful on their own, before we ever talk.
One email with the guide. No spam, incessant emails, or anything you didn’t ask for.