01 · The Challenge
What wasn’t working before we started
Strong expertise, no model around it, and no clear way to price or package what they knew.
Read the transcript
Transcribed from the video and lightly edited for reading. Several clients speak.
“I was a news anchor for 15 years, and when I felt the nudge out of the career I’d spent my life building, quite frankly, it was terrifying. I remember having a conversation with a friend, and I said, ‘I don’t know what this is, but I feel like I’m being called out of news, like I’m supposed to help others.’ Without skipping a beat he said, ‘You need to get with Jenni Robbins.’”
“I had just delivered a TED talk and started the year strong. But the second half of the year I started questioning how I was going to grow this business. I started losing traction, couldn’t get out of my own way, trying to do eight things at once and not getting traction with any.”
“She entered the conversation at a point where I was trying to figure out how to take who I’ve been, my strengths, what I stand for, the big idea of my life, and convert it into a business.”
“Before working with Jenni, my ideas and concepts were really scattered. I knew what I was good at, but how did I convey that so people would say, ‘I want to work with her’? One of the big challenges was figuring out how to monetize the thing you’re doing.”
“My biggest struggle before working with Jenni was all of them. I had all the struggles. I couldn’t keep my calendar straight, I couldn’t follow through, I couldn’t get proposals out.”
“I’ve worked with Jenni at a couple of key inflection points in my business. She is great at leveraging you with the tools and resources you need to get to the next level.”



