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Proof it works.

The best way to see what’s possible isn’t to hear it from me. It’s to see what my clients have built: multi-million-dollar brands, and businesses that finally match the expertise behind them.

Eight clients.
Eight different starting points.

By background
By engagement

Showing all 8 stories.

From a first paid speech to $40,000+ keynotes

An NFL Umpire and sales trainer breaks into premium speaking.

An impressive career and a strong reputation, and exactly one paid speech, for $1,200. This client knew their experience could command far more, but not how to package it.

What we did

  • Built a speaker narrative that pulled their industry expertise and high-profile experience into one clear story
  • Shaped a brand and keynote topics that positioned them as a thought leader, not a subject-matter expert
  • Set pricing and packaging that matched the caliber of the work

The results

  • Keynote fees went from $1,200 to more than $40,000
  • Became a sought-after speaker for household-name organizations
  • Expanded visibility through media, podcasts, and events

I had one talk and a lot of potential. Jenni saw what was possible and we built it together, piece by piece. She helped me stop underselling myself and start owning the level where I was meant to play.

Keynote Speaker & NFL Umpire

Start a conversation How Strategic Build works

Life after the anchor desk: 2,000+ subscribers in two weeks

A journalist reinvents herself as a speaker and author.

After years as a broadcast journalist, a deeply personal experience shifted her calling. She wanted to inspire and guide others, but first she had to reposition her brand beyond the newsroom.

What we did

  • Refined her story and messaging for a thought-leadership platform
  • Built keynote presentations and outlined a content strategy
  • Shaped a personal brand that drew speaking and media opportunities

The results

  • Moved from news anchor to keynote speaker and author
  • Added 2,000+ subscribers in the first two weeks after launch
  • Booked conference and faith-based speaking engagements
  • Laid the foundation for her first book

Jenni can be trusted with your dreams. She will take your obstacles, crush them, and use the gravel to pave your path forward.

Former Broadcast Journalist, Keynote Speaker, and Author

Start a conversation How Expert Start-Up works

From side hustle to full-time, and double the revenue projection

A corporate leader turns speaking into a real business.

A respected IT executive with a passion for speaking and coaching wanted out of his corporate role. He just didn’t know how to monetize his expertise at any real scale.

What we did

  • Defined his positioning, core offers, and ideal audiences
  • Built a paid-speaking strategy
  • Mapped a growth roadmap across branding, content, and lead generation

The results

  • Multiple paid speaking engagements within 90 days
  • Moved to full-time with a clear, profitable model
  • Doubled his first-year revenue projections

Working with Jenni gave me the confidence to fully step into my business and get paid for my expertise.

Former CIO, Keynote Speaker, and 2x Author

Start a conversation How Catalyst works

From public service to paid speaker

A former politician builds a new platform for leadership.

After years in elected office, this client wanted to take his experience and perspective beyond politics, into corporate and nonprofit leadership.

What we did

  • Rebranded him as a leadership expert, not a former politician
  • Built keynote topics tuned to specific target audiences
  • Set up a pricing and outreach system for high-value engagements

The results

  • Multiple paid speaking engagements within months
  • Launched cohorts to train emerging and established leaders
  • Expanded his influence beyond politics through coaching and consulting
  • Set the foundation for a career in leadership development

My experience working with Jenni was a game-changer. She helped me turn my experience and passion into a growing speaking and leadership platform, and the return on that investment is still multiplying.

Former elected official

Start a conversation How Expert Start-Up works

From misaligned model to momentum: B2C to B2B

An experienced coach rebuilds around the right audience.

A leadership coach and EOS Implementer had built a successful practice, then realized the model was aimed at the wrong buyer.

What we did

  • Clarified brand positioning and messaging for corporate clients and EOS-minded leaders
  • Rebuilt his offerings around keynotes, facilitation, and executive workshops
  • Created repeatable systems for business development, pricing, and negotiation
  • Set a long-term growth strategy connecting events, speaking, and a forthcoming book

The results

  • Moved from B2C to a thriving B2B model built on speaking and leadership consulting
  • Landed consistent, high-value corporate engagements with ideal-fit clients
  • Built a confident brand that reflects his real leadership style

Jenni helped me get out of my head and into action. From our very first conversation, I saw exactly where I was misaligned in my business.

Keynote Speaker, Leadership Coach, and EOS Implementer

Start a conversation How Strategic Build works

From the pulpit to the stage

A former pastor builds a thriving thought-leadership brand.

After years leading a congregation, this client felt called to expand his impact beyond the church, through speaking, writing, and coaching.

What we did

  • Clarified his positioning in the market
  • Created a signature keynote
  • Built a coaching program aligned with his values and experience

The results

  • Booked his first paid speaking engagement within months
  • Landed multiple media features in faith and leadership outlets
  • Built a recognized brand as a speaker, coach, and author

I needed to know exactly what I could do with what I knew and believed. Jenni is the perfect coach’s coach.

Retired Pastor, Keynote Speaker, and 2x Author

Start a conversation How Expert Start-Up works

From idea to industry trailblazer, in a category that didn’t exist

A consultant creates a new category in workplace empathy.

This client saw a gap in how organizations support employees through disruptive life events, and built a training, consulting, and speaking business to fill it.

What we did

  • Clarified brand positioning and ROI messaging
  • Built structured training, consulting, and keynote offerings
  • Set premium pricing so the services read as essential, not optional

The results

  • Launched and grew a business in a brand-new category
  • Signed multiple corporate clients in the first six months
  • Became a sought-after keynote speaker and a trusted voice in the space

Jenni brought order to my ideas and turned them into a thriving business. She brings clarity, structure, and action to your vision, and you enjoy the journey.

Founder, workplace-empathy consultancy

Start a conversation How The Long Game works

From a clear vision to a confident brand launch

A mission-driven storyteller steps into her thought leadership.

A coach with a strong background in personal and professional development wanted to expand beyond one-on-one work, but she was missing a strategic foundation.

What we did

  • Defined her ideal client profile to reach beyond coaching
  • Refined her bio and positioning to raise credibility and align message with mission
  • Ran a full revenue-stream assessment and mapped new scalable opportunities
  • Built a Phase II growth roadmap with ongoing brand-confidence coaching

The results

  • A polished brand identity and messaging system that reflect her expertise and mission
  • More confidence and clarity about her next-stage direction
  • A growth plan built to attract aligned clients and expand visibility

Working with Jenni was the clarity I didn’t know I was missing. She sees the bigger picture and the smallest details that matter most.

Storyteller and Executive Coach

Start a conversation How Expert Start-Up works

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The right strategy changes everything.

Let’s find yours