I’ve been behind the curtain with the best. Now I’m in your corner.

One of the best-kept secrets of the expert industry — by design.

Turning your expertise into a business isn’t about working harder.

It’s about structure, sequencing, and strategic decisions. That’s where I come in.

I’m Jenni Robbins — strategic partner to speakers, authors, and thought leaders building businesses worthy of their expertise.

For twenty years I’ve worked behind the scenes in this industry, designing the strategies, operations, and revenue engines that turn ideas into businesses that scale.

Eight of those years went into building The Burchard Group from the ground up, wearing every hat except the one that goes onstage. Sales. Marketing. Launches. Live event production. Operations. Client experience.

Jenni Robbins with Brendon Burchard, early days

I didn’t just study the machine. I built it from the inside.

That meant running multi-day live events, managing large-scale book and product launches, hiring and training, and building the infrastructure that supported rapid growth.

Together, we built five multi-million-dollar brands and launched three New York Times bestsellers, including the #1 bestseller The Millionaire Messenger.

It also gave me the chance to work directly with the teams behind Tony Robbins, Wayne Dyer, Les Brown, Jack Canfield, JJ Virgin, Marianne Williamson — and yes, even Paula Abdul.

Jenni Robbins with Mel Abraham — Mel Abraham

Experts Academy live event — Experts Academy

High Performance Academy live event — High Performance Academy

Jenni Robbins with Paula Abdul — Paula Abdul

Jenni Robbins with Roger Love, Brendon Burchard, and Bo Eason — Roger Love, Brendon Burchard & Bo Eason

The big top for Life’s Golden Ticket Super Seminar, seen from above — Life’s Golden Ticket Super Seminar

A personal-development seminar held under a circus big top — A personal-development seminar — yes, under an actual big top.

In 2014, I opened the doors of Ignite Development.

I learned firsthand how these businesses are built. I saw what scales. What breaks. What burns people out. What creates real momentum.

Ignite Development is a boutique strategy partner for speakers, authors, and thought leaders sharing their work with the world.

No templates. No generic playbooks.

Just smart, intentional business-model design based on your expertise.

Today you’ll find the people I work with on Barnes & Noble new-release tables, on billboards in Times Square, in Forbes and Entrepreneur, on TEDx stages, and in front of audiences around the world.

A client’s book on a bookstore new-releases table

A client’s book on a billboard in Times Square

A client speaking to a conference audience

Read the success stories

What makes this work different.

Your business isn’t a template. I don’t believe in cookie-cutter formulas or one-size-fits-all, and I won’t treat your business like one.
I’ve seen what actually works. After twenty years in this space, I know what moves the needle (and what’s just noise or a shiny object).
I care about the long game. No hacks, no vanity metrics. We’re designing a business built to last.

The right strategy changes everything.

Let’s find yours