She launched and built one of the most successful businesses in the personal development/self-help industry, including launching five $1M+ brands in five years. She built business operations from the ground up, negotiated 6-figure keynote speaking contracts, and managed training seminars for thousands of people. She created and sold new programs from $49 to $100,000 and identified new revenue streams for clients looking to grow their influence and their income.
In 2007, The Burchard Group was created to help experts learn how to get paid for their knowledge. Through live training seminars, online courses and keynote speeches, thought leaders from around the world interacted with The Burchard Group programs to develop skills, build their following and monetize their expertise through speaking, writing and training platforms.
In the span of eight years as Chief Operating Officer of The Burchard Group, Jenni wore (almost) every hat—sales, operations, event production, volunteer management, business strategy, customer service, human resources. She worked with the Who’s Who list of the expert industry—from #1 NYT bestselling authors and global celebrities to up and coming gurus working their way to the top. She put structure to chaos, collaborated with big picture thinkers and turned crazy ideas into reality.
1. It made her heart sing to EMPOWER EXPERTS to share their voice and their mission with the masses.
2. She’s a BUILDER. She loves to create, shape and design businesses with thought leaders who are ready to change the world.
In 2014, Jenni launched Ignite Development to support speakers, writers and coaches at the earliest stages of their expert career. She helps them make money with their message, expand their influence and share their story.
Jenni’s clients have said she’s the “Expert Whisperer.” With an ability to think both strategically and tactically, she backs her work with a huge heart for watching her clients build, expand and grow the business they’ve always dreamed of.
Now, her clients can be found everywhere. Barnes & Noble New Release tables, the Forbes Coaching Council, TedX events and stages large and small across the country.
With almost two decades of experience building thought-leader businesses for New York Times bestselling authors and some of the world’s leading personal development experts, Jenni knows what’s required to create something that is both profitable and mission-driven. She understands your creative process. She translates your vision and helps you bring it to life.